2024 Overland Expo of America: Complete Visitor Guide

If you’re searching for an overlanding gathering that blends high-adrenaline trail-style fun with a friendly, community-driven atmosphere, mark your calendar. The Overland of America Expo arrives in Jay, Oklahoma, on September 13–15, 2024, offering a fresh take on overland events designed for Midwest attendees and visitors from further afield.

Overland of America Expo vehicles and crowd

Presented by SHIFTPOD and set at the scenic MidAmerica Outdoors entertainment park, the expo aims to deliver an engaging mix of activities, vendors, and community-focused experiences tailored to the overlanding lifestyle.

A Different Kind of Overland Event

Overland of America is more than a typical trade show. It celebrates the culture and camaraderie that define overlanding with distinctive attractions and interactive events. Attendees can expect lighthearted competitions, social gatherings, educational opportunities, and recognition of standout builds and trips at the expo’s Award Ceremony.

Beyond entertainment, the event brings over 100 onsite vendors offering gear, accessories, and special Expo-only deals. Trail and prairie camping options encourage immersive outdoor stays, and a variety of food and beverage vendors will keep attendees energized throughout the weekend.

Memorable Attractions and Experiences

Unique attractions set this expo apart. A fan-favorite novelty event is the Barbie-Jeep Downhill Races—lighthearted, social, and designed for laughs as novelty Jeeps race toward a muddy finish. Guided trail rides across 1,600 acres offer hands-on exploration of the park’s terrain, while live music and evening programming help build a festival-like atmosphere that keeps the community connected after dark.

Whether you’re after family-friendly entertainment, hands-on trail time, or opportunities to test and purchase new gear, the Overland of America Expo structures its activities to appeal to new and experienced overlanders alike.

Community-Focused Vibe

A core aim of the expo is fostering genuine community interaction rather than a corporate trade-show feel. Organizers emphasize authentic connections: swap stories around the campfire, meet overland creators and guides, and join conversations about route planning, vehicle setups, and leave-no-trace ethics.

With an expected attendance of more than 7,500 people, the expo provides a chance to network with fellow travelers, learn from experienced overlanders, and find inspiration for future trips and builds.

Overlanding campers at MidAmerica Outdoors

Ticket Information and Camping Options

Ticket pricing is designed to be accessible: day passes begin at $20, while three-day passes are available for $35. Camping packages start at $135 and include the weekend event pass, with options for prairie, trail, and premium camping to suit different preferences and vehicle types.

The venue supports larger rigs with more than 400 full-hookup RV spots and offers 75 cabins for visitors seeking added comfort. These accommodations make the expo convenient for families, long-distance travelers, and those bringing substantial rigs or trailers.

Whether you are an experienced overlander or new to off-road travel, the Overland of America Expo promises a welcoming environment to learn, connect, and celebrate the outdoors. With diverse programming, substantial vendor presence, and an emphasis on community, the September event aims to become a highlight in the overlanding calendar.

Plan ahead for tickets and camping to secure your preferred spots, and prepare for a weekend of trail riding, social events, gear demos, and shared stories under the Oklahoma sky.