The Toyota Crown is one of Toyota’s longest-running nameplates, in continuous use internationally since 1955. Although it disappeared from the U.S. market after 1972, the Crown returns for 2023 as Toyota’s new premium sedan. This is not a rebadged Avalon: Toyota rebuilt the Crown from the ground up and positioned it as a distinctive, upscale offering aimed at buyers who still want a sedan but appreciate crossover-like practicality and a modern luxury feel.
Toyota’s approach with the new Crown is strategic. Sedans are a shrinking segment, but the Crown’s design and feature set make a compelling case for attracting buyers who might otherwise choose a crossover. Rather than simply replacing an existing model, Toyota created a premium sedan that blends elevated comfort, refined styling, and practical interior packaging—qualities that could help the Crown stand out in today’s market.
High, Comfortable Seat Position
Customers continue to favor crossovers and SUVs largely because of the higher seating position, which makes getting in and out easier and provides a commanding view of the road. The Crown addresses that preference with a ride height and seat position that strike a middle ground: higher than typical sedans but lower than full-size SUVs and tall crossovers.
Compared to vehicles like the Corolla Cross and the Camry, the Crown sits about four inches taller than the Camry, while interior ergonomics determine the actual feel for occupants. In practice, the Crown’s seating height feels slightly higher than a Corolla Cross but not by much—enough to ease access for passengers who find lower sedans challenging without becoming as tall as many SUVs. Overall, the Crown offers a premium step up from the Corolla family in materials, features, and driving presence.
Hybrid Max Performance Drivetrain
Toyota equips the top-tier Platinum grade Crown with the new Hybrid Max drivetrain, which brings strong performance to the hybrid category. The system pairs a 2.4-liter turbocharged gasoline engine with a rear electric axle (eAxle), producing about 340 horsepower. That output elevates the Crown’s performance potential well above typical hybrids focused solely on fuel economy.
Unlike many hybrids that emphasize smoothness and efficiency, the Hybrid Max setup is matched to a direct six-speed transmission that promises a more engaging, sporty feel. The combination of turbocharging, electric assistance, and rear eAxle torque distribution gives the Crown a performance-oriented character while retaining hybrid efficiency advantages.
Driving Impressions
Full driving impressions are forthcoming. Initial impressions suggest the Crown blends comfort and a composed ride with a degree of athleticism—especially in Platinum trim with Hybrid Max. Expect further updates once longer test drives and detailed evaluations of handling, refinement, and fuel economy are completed.
Toyota Crown Photos
Toyota Crown Press Photos
