We’ve all experienced it — a handful of paint chips in our hands, each shade only slightly different, holding them up to a wall and trying to decide which one is right. The worry that after all the work the color will look wrong, or won’t match the vision, can be enough to stall a project entirely.
To ease that stress, Valspar has launched an interactive online tool designed for both new and experienced DIYers. AskVal.com is a web-based platform that brings together a range of complementary tools to simplify color selection. Features include the first-of-its-kind Valspar Pinterest Analyzer, free expert design advice, photo color matching, a color personality quiz, and complimentary paint chip delivery.
AskVal.com was built to help people make confident color choices with a set of personalized tools and guidance. Drawing inspiration from fashion and cosmetics, the mobile-first site reduces the time spent selecting paint colors by offering curated color exploration and helping users match shades across Valspar’s product lines at Lowe’s, Ace Hardware, and independent retailers.
One of the site’s standout capabilities is its integration with Pinterest’s API. The platform’s photo-matching tool can convert any uploaded image into corresponding Valspar paint colors. The Pinterest Analyzer goes a step further by scanning a user’s Pins and extracting their most common, trending colors to generate ready-made palettes. In short, the images you’ve already saved for inspiration become the foundation for a tailored color scheme.
Another convenient element is Paint Chip Delivery. After AskVal analyzes your chosen colors and suggests matches, you can add free swatches to your cart and have them shipped directly to your home, eliminating a separate trip to the store. Backed by Valspar’s paint guarantee, if the color still isn’t right after painting, the company offers reimbursement for selecting a second color (terms vary by retailer; check valspar.com for specifics).
AskVal looks poised to become a valuable addition to any DIYer’s toolkit. By combining smart color analysis, Pinterest-driven inspiration, and convenient sample delivery, Valspar’s new site aims to help users choose the right paint color the first time with far less guesswork and anxiety.